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Why Relationships Are Your Most Important Daily Activity
Episode Summary
In this episode, Mary Ann Gillespie discusses the importance of building relationship-based businesses in real estate, emphasizing the need for personal connections to increase trust and profitability. She shares her personal transformation story to highlight the impact of physical health on business success and offers practical strategies for lead generation and client engagement in 2025.
🎯 Key Timestamps
Transactional vs. relationship-based business models
Focus on building relationships to increase trust and reduce the need for buying leads.
Low energy affecting business performance
Prioritize physical health to boost energy levels and improve business outcomes.
Lack of personal connection with clients
Engage in regular, meaningful interactions with clients to build trust and loyalty.
🎬 Clip-Worthy Moments
"Never say never. I was 300 pounds five years ago, and now I'm a world champion Iron Man athlete."
Hook: From 300 pounds to Iron Man champion: Mary Ann's incredible journey.
"If you have a transactional-based business versus a relationship-based business, you are definitely not going to succeed."
Hook: Why focusing on transactions might be hurting your real estate business.
💡 Key Tactics
Call your database four times a year.
To maintain and strengthen client relationships. (30:09)
Send a worksheet in January to help clients assess their home equity.
Engage clients with valuable information and potential opportunities. (36:12)
💬 Quotable Insights
"Trust is built by relationships, not transactions."
"Strong mind, strong body: Physical health fuels business success."
Full Description
Mary-Anne Gillespie talks about the trends she sees with her clients when planning for 2025. Mary-Anne discusses the importance of building relationships and how to build business by reaching out to people. Mary-Anne also discusses social media and connection to people and shares ideas on how to reach to you sphere 55 times every year. Last, Mary-Anne discusses how much time should an agent spend in lead generation activities.
Please follow Mary-Anne on Instagram here.
If you’d prefer to watch this interview, click here to view on YouTube!
Get your seat for our first ever Live Event The Blueprint to Become A Top Agent In 2025 here.
Mary-Anne Gillespie can be reached at admin@redapplecoaching.ca
This episode is brought to you by Real Geeks.
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Resources Mentioned
Swim with the Sharks Without Being Eaten Alive
book • Recommended for learning about building strong business relationships.