Marisa Kashino
Best Offer Wins • Marisa Kashino
Episode Summary
In this episode, Marisa Kashino discusses her novel 'Best Offer Wins,' which explores the emotional extremes of home buying in a competitive market. The conversation delves into the role of emotional intelligence in real estate, the impact of social media on perceptions of perfection, and the importance of editing in writing. REALTORS can gain insights into client motivations and the psychological aspects of real estate transactions.
🎯 Key Timestamps
Competitive housing market stress
Understanding the emotional drivers and pressures of buyers to better navigate client relationships.
Pressure of perfectionism in real estate and life
Recognizing the unrealistic standards set by social media and focusing on personal satisfaction.
🎬 Clip-Worthy Moments
"It's really how far would someone go to get the house, right?"
Hook: How far would you go to secure your dream home?
"What does it actually mean to look your age anymore?"
Hook: Are we losing sight of what it means to age naturally?
💡 Key Tactics
Use emotional intelligence to understand client motivations.
When dealing with clients in a competitive housing market. (16:04)
💬 Quotable Insights
"Buying a house feels like the most important thing in the universe."
"We all bring our own emotional personal histories to homes."
Full Description
Marisa Kashino talks about her journey from journalist to novelist and her achievements, including “Best Offer Wins” and TV adaptations. Marisa discusses the differences between fiction and journalism, the importance of editors and coaches, and Marissa’s personal editing experiences. Next, Marisa unpacks the book’s themes of status, societal pressures, and female rage as experienced by both homebuyers and professional women. Marisa also talks about how social media and technology shape our perceptions of success and perfection, especially within real estate. Last, Marissa and DJ discuss industry practices like buyer “love letters” and share insights for both readers and real estate professionals.
You can buy Marisa’s “Best Offer Wins” book here.
If you’d prefer to watch this interview, click here to view on YouTube!
Please follow Marisa on Instagram here.
This episode is brought to you by Real Geeks and Courted.io.
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Best Offer Wins
book • Marisa Kashino's novel about the emotional and psychological aspects of buying a home.