Kristee Leonard
The Gift Of Desperation • Kristee Leonard
Episode Summary
In this episode, Kristee Leonard shares her journey from supporting her mother in real estate to becoming a top-producing broker in Austin. She discusses the importance of work ethic, maintaining a luxury brand, and being available for clients. Kristee offers practical advice on lead generation and emphasizes the value of treating every client with the same level of dedication, regardless of the transaction size.
🎯 Key Timestamps
Balancing work and personal life in real estate
Kristee emphasizes the importance of being available for clients at all times and viewing work as an honor rather than a burden.
Generating leads in a new market
Kristee suggests holding open houses and working rentals to build relationships and generate leads.
Building a luxury brand while being approachable
Kristee maintains a luxury brand by using professional marketing materials and being open to working with clients at all price points.
🎬 Clip-Worthy Moments
"I don't take that for granted... for someone to choose you, it is an honor."
Hook: Why every client is an honor to serve in real estate.
"If you choose to take on that client, then you need to represent them just like if they were a multimillion dollar deal."
Hook: The secret to maintaining a luxury brand in real estate.
💡 Key Tactics
Hold open houses for other agents' listings to generate leads.
When starting in a new market or looking to increase lead flow. (36:00)
Use professional marketing materials for all listings, regardless of price.
To maintain a consistent luxury brand image. (28:00)
💬 Quotable Insights
"You don't have to be the smartest person in the room. You just have to outwork the smartest person in the room."
"Failure was not an option, which I feel like was the greatest blessing."
Full Description
Kristee Leonard shares her journey from helping her mother break into real estate to building a successful solo career. Kristee discusses the keys to her success: relentless work ethic, flexibility with clients, and a refusal to limit herself to a specific niche. She also discusses the importance of luxury branding and how social media—especially targeting other agents—has helped her generate valuable referrals. Last, Kristee talks about her challenges, future goals, and her belief in collaboration over competition within the real estate industry.
If you’d prefer to watch this interview, click here to view on YouTube!
Kristee Leonard can be reached at Kristee@TheLeadersRealty.com and 512.695.5144
This episode is brought to you by Real Geeks and Courted.io.
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