Melanie Everett
Webinars Are The Path To More Business • Melanie Everett
Episode Summary
In this episode, Melanie Everett shares her journey of building a top 1% boutique real estate brokerage in Chicago. She discusses the importance of authentic branding, consistent lead generation through educational seminars, and fostering a supportive team environment. Melanie also provides insights into balancing introversion with the demands of real estate and the value of storytelling in client engagement.
🎯 Key Timestamps
Generating leads in a competitive market
Consistently host educational seminars and leverage organic outreach to build a strong referral network.
Creating a unique and authentic brand
Develop a brand that is an authentic extension of yourself, focusing on elegance and relatability.
Balancing introversion with the demands of real estate
Build space into your routine to recharge and avoid stacking too many appointments.
🎬 Clip-Worthy Moments
"I started my very first closing by snapping a picture of my buyer at the final walkthrough and turned that into a story."
Hook: Want to make your real estate brand unforgettable? Start with storytelling!
"Being an extroverted introvert means I need to build more margin into my day."
Hook: Introverted in a loud industry? Here's how to thrive as a REALTOR.
💡 Key Tactics
Host monthly educational seminars tailored to different client needs.
Use these seminars to establish authority and generate leads. (17:02)
Develop a 10-week follow-up email campaign post-seminar.
Nurture leads by providing valuable information over time. (22:59)
Create a detailed resource library for agents.
Enhance team efficiency and client service with templates and guides. (30:43)
💬 Quotable Insights
"Our brand is an extension of who we are—elegant, relatable, and obsessed with details."
"In real estate, it's not about being the loudest in the room; it's about listening and adding value."
Full Description
Melanie Everett talks about being an introverted real estate agent and the challenges/benefits of that. Melanie discusses her approach to building her brand and company’s brand identity. Melanie talks about her strategy of writing client stories and hosting home buying seminars to attract clients and also the evolution of her home buying seminar strategy over the years. Last, Melanie describes the traits she looks for when hiring agents and building loyalty on her team.
If you’d prefer to watch this interview, click here to view on YouTube!
Please follow Melanie on Instagram here.
Melanie Everett can be reached at (312) 219-4312 and hello@melanieeverettco.com.
This episode is brought to you by Real Geeks.
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Yet Another Mail Merge
tool • Used for sending personalized email blasts to seminar attendees.