2024-12-30⏱️ 0:53:50Analyzed

Kina De Santis

TikTok Star & 30 Under 30 NAR Winner • Kina De Santis

Founder and OwnerReframe📍 Southern California$200M+ producer

Episode Summary

In this episode, Kena DeSantis shares her journey from a tech background to becoming a top real estate producer through innovative social media strategies. She discusses the importance of providing value in content, maintaining high-touch client service, and using virtual assistants to scale operations efficiently. Kena's insights offer actionable tactics for real estate agents looking to grow their business in a competitive market.

🎯 Key Timestamps

08:30

Generating leads through social media

Kena discusses posting daily content on TikTok and Instagram focusing on providing value and education to attract clients.

09:45

Maintaining high-touch service as the business scales

Implementing virtual assistants and creating detailed playbooks to ensure consistent client experiences.

16:00

Building a recognizable personal brand

Kena emphasizes authenticity and providing value in her content to build a loyal following.

🎬 Clip-Worthy Moments

mindset shift15:45 - 16:30

"If I can just provide value, people will just show up at my door."

Hook: Want clients to come to you? Here's the secret...

memorable oneliner31:00 - 31:45

"We want everyone to identify us as the kid who does the most work in the group project."

Hook: Why being the hardest worker pays off in real estate...

💡 Key Tactics

•

Use virtual assistants to handle repetitive tasks and maintain high-touch service.

To ensure consistent client experiences without overburdening your team. (09:45)

•

Post daily on social media focusing on educational content.

To build a following and generate leads through value-driven content. (08:30)

💬 Quotable Insights

"If you can help other people and have good intentions, you will be okay."

"We're not trying to do the most deals; we're trying to do the best deals."

Full Description

Kina De Santis talks about her background in tech and how she applies that experience in running her real estate brokerage. Kina talk about her “high touch” approach to client service and how she is constantly refining her team’s processes. Kena also describes how she uses the “startup accelerator” model to provide individualized coaching and support for her agents. Last, Kina discusses how she uses the help of virtual assistants to proactively address client needs.

If you’d prefer to watch this interview, click here to view on YouTube!

Please follow Kina on Instagram and TikTok.

Get your seat for our first ever Live Event The Blueprint to Become A Top Agent In 2025 here.

Kina De Santis can be reached at kina@reframere.com and (949) 537-2600

This episode is brought to you by Real Geeks.