Jack Miller
The Top Authority On Residential Real Estate Trends • Jack Miller
Episode Summary
In this episode, Jack Miller, CEO of T360, discusses the importance of value proposition in real estate, especially in light of recent industry changes. He emphasizes the need for agents to effectively communicate their value to clients and adapt to market conditions by focusing on life events and improving client interactions. The episode also explores trends in commissions, brokerage models, and the future of real estate licensing.
🎯 Key Timestamps
Impact of NAR settlement on consumer perception
Agents need to improve their value proposition and communication with clients to maintain trust.
Commission compression concerns
Agents can potentially earn more by effectively communicating their value and negotiating their commissions upfront.
Decreased listings and buyer activity
Focus on life events that necessitate moves and consider expanding prospecting efforts.
🎬 Clip-Worthy Moments
"We are an economy and a people that will pay more to have the food delivered than we will for the food itself."
Hook: Why service matters more than cost in real estate.
💡 Key Tactics
Focus on life events for lead generation.
Target clients experiencing major life changes like divorce or job relocation. (52:20)
Improve buyer and seller conversations.
Develop scripts and presentations that clearly communicate your value to clients. (20:00)
💬 Quotable Insights
"The North American consumer values service and trust above getting the cheapest deal."
Full Description
Jack Miller talks about how he got into the real estate business. Jack discusses the value that real estate agents provide to consumers and how they need to better demonstrate and communicate that value. Jack also discusses the impact of the NAR settlement on agents, especially buyer’s agents, and how they are adapting to the changes. Jack talks about the role and trends around dual-career vs single-career real estate agents, and how brokerages can support different agent types. Last, Jack discusses the trends around real estate commissions and how should be able to command higher commissions by clearly articulating their value.
If you’d prefer to watch this interview, click here to view on YouTube!
Jack Miller can be reached at +707-837-4989.
This episode is brought to you by Real Geeks and Courted.io.
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RAYSE
tool • A tool that tracks and reports the time and effort agents spend on transactions to demonstrate value.
The Opportunity Report
report • A comprehensive analysis of current trends and opportunities in the real estate industry.