Ainhoa Garcia
What Agents Need To Understand About Hispanic Real Estate Clients • Ainhoa Garcia
Episode Summary
In this episode, Ainhoa Garcia shares her journey from Spain to becoming a top 1% REALTOR in Chicago, emphasizing the importance of community involvement and authenticity in building a successful real estate career. She provides actionable insights on capturing the Hispanic market and leveraging personal passions to expand one's network. Ainhoa's story is a testament to the power of perseverance and the value of turning clients into family.
🎯 Key Timestamps
Lack of sphere of influence as a new immigrant
Engage in hobbies and community activities to build relationships organically.
Understanding the needs of Hispanic clients
Emphasize family involvement and provide thorough explanations of the buying process.
🎬 Clip-Worthy Moments
"I do not have any family here in America. So any person that I would connect with, they would become at some point, my family."
Hook: Discover how turning clients into family can transform your real estate business.
"Hispanic buyers sometimes buy as a family... You need to talk with the mom, the dad, the cousin."
Hook: Want to capture the Hispanic market? Here's what you need to know.
💡 Key Tactics
Join local sports teams or hobby groups to expand your network.
Use personal interests to meet potential clients organically. (15:00)
Host open houses to meet new clients.
Even without listings, use open houses to connect with potential buyers. (54:00)
💬 Quotable Insights
"Engage in community activities and hobbies to naturally expand your network."
"For Hispanic families, buying a home is a family affair. Involve everyone in the process."
Full Description
Ainhoa Garcia shared her story of coming to America as an au pair in 2012 and eventually transitioning into a real estate career. Ainhoa discusses the challenges she faced as an immigrant, including learning the language, navigating immigration status, and building a client base from scratch. Ainhoa emphasizes the importance of getting involved in the community, volunteering, and building genuine relationships with her “family of clients” to grow her business. Ainhoa also highlighted the significant and growing Hispanic homebuyer market, providing insights on how non-Hispanic realtors can effectively serve these clients by understanding the cultural nuances around family involvement in the home buying process.
Please follow Ainhoa on Instagram here.
If you’d prefer to watch this interview, click here to view on YouTube!
Ainhoa Garcia can be reached at teamainhoa@ainhoagarcia-co.com and 312-806-6110.
This episode is brought to you by Real Geeks and Courted.io.
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