Brandon Doyle
How To Combine Your Passions & Real Estate • Brandon Doyle
Episode Summary
In this episode, Brandon Doyle discusses how he integrates his passion for smart home technology into his real estate practice, attracting tech-savvy clients and establishing himself as an expert. He shares his strategies for content creation and client engagement, emphasizing the importance of consistency and personalization in maintaining client relationships. The episode offers actionable insights for REALTORS looking to differentiate themselves and leverage technology in their business.
🎯 Key Timestamps
How to leverage personal interests to grow a real estate business
Brandon uses his passion for smart home technology to create content that attracts tech-savvy clients, positioning himself as an expert in both real estate and technology.
Generating leads through content marketing
Brandon creates hyper-local video content focused on specific buyer questions, which helps in attracting high-intent buyers.
Maintaining client relationships over long periods
Brandon uses a multi-pronged approach including newsletters, social media, and client events to stay top of mind with past clients.
🎬 Clip-Worthy Moments
"I've been telling people about this for eight years and no one's doing it."
Hook: Why aren't more agents using this simple strategy?
"There's no worse feeling than driving down the road and seeing a listing sign for one of your past clients."
Hook: Avoid this common REALTOR nightmare.
💡 Key Tactics
Create hyper-local video content
Focus on specific questions potential buyers have about neighborhoods and schools. (16:00)
Host client events to maintain relationships
Use events as an excuse to reach out and engage with clients regularly. (40:00)
💬 Quotable Insights
"Integrating personal passions into your business can attract a niche audience and establish you as an expert."
"Consistent content creation and client engagement are key to maintaining a strong market presence."
Full Description
Brandon Doyle talks about his journey into real estate and what’s it like working with family. Brandon talks extensively about his YouTube channel dedicated to smart home technology, the content creation process, and how it helped him position as an expert in the field. Brandon discusses strategies for leveraging short-form and long-form video content, as well as using AI tools to streamline content creation and repurposing. Finally, Brandon talks about the systems and technologies he uses to run their real estate practice.
You can buy Brandon’s book here and check out Brandon’s YouTube channel here.
If you’d prefer to watch this interview, click here to view on YouTube!
Brandon Doyle can be reached at 612-743-8921.
This episode is brought to you by Real Geeks.
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Real Geeks
tool • Recommended as a comprehensive CRM and marketing tool for real estate agents.
Chat GPT
tool • Used for generating content ideas and repurposing existing content.