Carrie McCormick
How Chicago’s Top Solo Agent Wins Listings • Monday Market Minute • Carrie McCormick
Episode Summary
In this episode, Carrie McCormick discusses the challenges of the current real estate market, emphasizing the importance of strategic planning and effective marketing. She shares insights on refining business strategies, improving client relationships, and leveraging video marketing to stay competitive. The episode offers practical advice for agents looking to enhance their productivity and client engagement in 2023.
🎯 Key Timestamps
Market slowdown due to high interest rates
Communicate market data to sellers and adjust business strategies accordingly.
Ineffective marketing spend
Monitor online spend monthly and adjust strategies based on performance.
Lack of follow-up with past clients
Create a communication strategy using personal milestones to maintain relationships.
🎬 Clip-Worthy Moments
"People care very much when you demonstrate that you care for them and that you've taken time to look, build it into your life, that their lives are important."
Hook: Want to build lasting client relationships? Here's a simple yet powerful tip.
💡 Key Tactics
Use video marketing
Video is expected to dominate in 2023; start incorporating it into your marketing strategy. (17:00)
Conduct a time audit
Identify time-wasting activities and focus on income-generating tasks. (11:00)
💬 Quotable Insights
"It's not what you're willing to do that makes the difference. It's what you're no longer willing to stand."
Full Description
In our October episode, Carrie McCormick describes what her typical week looks like. Carrie explains how to use listing presentations to make yourself stand out from your competition. Carrie also discusses the power of video as the go to tool for 2025 for story telling of the property you’re marketing. Next, Carrie discusses the importance of connection with the buying agent. Last, Carrie talks about differentiating yourself in the market you operate.
Please follow Carrie on Instagram.
If you’d prefer to watch this interview, click here to view on YouTube!
Carrie can be reached at carrie@atproperties.com or by phone at 312.961.4612.
This episode is brought to you by Real Geeks.
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Real Geeks
tool • Recommended as a technology partner for real estate agents to generate more business.
Follow Up Boss
tool • CRM recommended for effective lead management and follow-up.