Jill Preschel
Working With Luxury Developers • Jill Preschel
Episode Summary
In this episode, Jill Preschel shares her journey in luxury real estate and offers insights into working with developers and luxury buyers. She emphasizes the importance of effective communication, showing up with value, and leveraging data to make informed decisions. Jill also highlights the benefits of being coachable and creating a supportive environment for agents.
🎯 Key Timestamps
How to be chosen by developers to represent their developments
Show up at developments, know your market, and demonstrate value by offering to help without expecting immediate compensation.
Handling luxury buyers' unique needs
Focus on aligning with their core needs like location and space, rather than pushing for a quick sale.
Effective communication post-meetings
Send summary emails after meetings to ensure clarity and alignment on next steps.
🎬 Clip-Worthy Moments
"Do it now and ask for forgiveness later is terrible advice. So much of what we do is nuanced and requires conversations before actions."
Hook: Why 'ask for forgiveness later' is the worst advice in real estate.
"After a conversation, send a summary email to ensure everyone is on the same page."
Hook: The one email that can transform your client relationships.
💡 Key Tactics
Send summary emails after meetings
Use this tactic to ensure clarity and alignment with clients and partners. (00:17:00)
Show up at developments and offer help
To break into the development market, demonstrate your value by being present and helpful. (00:24:00)
💬 Quotable Insights
"Being nice gets you things."
"It's not personal, move on."
Full Description
Jill Preschel talks about her career journey and mentorship focusing on transition between roles, and emphasis on coaching, mentorship, and being coachable. Jill shares strategies and tips for real estate agents on building connections with developers, and showing expertise. Jill also discusses changing buyer expectations, emphasizing the importance of property fundamentals. Last, Jill talks about leveraging behavioral insights, simplifying data for clients, and employing AI in your business.
If you’d prefer to watch this interview, click here to view on YouTube!
Jill Preschel can be reached at (908) 415-5418 and jill@serhant.com.
This episode is brought to you by Real Geeks and Courted.io.
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Resources Mentioned
The Architecture of Happiness
book • Inspired Jill's interest in how environments shape people.
AI note takers
tool • Used for capturing meeting details and ensuring nothing is missed.