Courtney Poulos
Your AI Real Estate Coach • Courtney Poulos
Episode Summary
In this episode, Courtney Hatfield shares her journey from a stay-at-home mom to a top-producing real estate agent, emphasizing the power of social media marketing. She provides actionable insights on building a personal brand, engaging with local businesses, and using video messages to connect with leads. Her story is a testament to the impact of betting on oneself and leveraging social media to grow a successful real estate business.
🎯 Key Timestamps
Agents not advertising themselves effectively on social media
Ensure your social media profiles clearly indicate you are a real estate agent by using your cover photo and profile picture strategically.
Generating leads through social media
Consistently post engaging content, use stories daily, and tag local businesses to increase visibility.
Fear of failure and lack of confidence
Bet on yourself and understand that failure is a part of growth; it's about getting back up and trying again.
🎬 Clip-Worthy Moments
"Betting on yourself might feel risky, but it's maybe not as risky as people think."
Hook: Why betting on yourself is the best investment you can make.
"When I go to your page, how do I know that you sell real estate?"
Hook: Is your social media profile costing you clients?
💡 Key Tactics
Post consistently on social media with a focus on personal branding.
Use your profile and cover photos to clearly indicate your profession. (16:06)
Engage with local businesses by tagging them in your posts.
This increases visibility and positions you as a community expert. (24:06)
Send personalized video messages to leads.
Use video messages to follow up with open house visitors or new leads. (45:09)
💬 Quotable Insights
"You don't get water the same day you dig the well."
"Your face is your brand; when someone thinks real estate, they should think of you."
Full Description
Courtney Poulos talks about her background and journey, starting with her early education to how she transitioned into real estate and built her business. Courtney emphasizes the importance of client experience and high-quality service. Next Courtney discusses various AI tools, focusing on both their impact and limitations in real estate processes. Courtney also talks about industry policies, listing practices & market structure. Last, Courtney discusses industry trends and challenges and the future direction of real estate.
If you’d prefer to watch this interview, click here to view on YouTube!
Courtney Poulos can be reached at courtney@acme-re.com.
This episode is brought to you by Real Geeks and Courted.io.
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Resources Mentioned
Follow Up Boss
tool • Used for sending personalized video messages to leads.