Sean Soderstrom
Recruiting Real Estate Agents With Predictive Analytics and A/I • Sean Soderstrom
Episode Summary
In this episode, Sean Soderstrom discusses the challenges and opportunities in real estate agent recruitment and retention, emphasizing the role of predictive analytics. He introduces Courted.io as a solution to streamline recruitment processes and enhance agent retention through data-driven insights. The conversation highlights the high mobility within the industry and the need for brokerages to leverage technology to stay competitive.
🎯 Key Timestamps
High turnover rate of productive agents
Use predictive analytics to identify agents likely to move and tailor recruitment efforts accordingly.
Time-consuming and expensive recruitment process
Leverage data-driven platforms like Courted to streamline the identification and engagement of potential recruits.
Retaining top-performing agents
Utilize data insights to personalize engagement and reinforce agent value within the brokerage.
🎬 Clip-Worthy Moments
"One in four agents moving is significant, right? It's a significant amount of turnover."
Hook: Did you know that 25% of agents switch brokerages every year?
"We can start to formulate really personalized messages in seconds and they can actually be generated for you."
Hook: Imagine crafting personalized recruitment messages in seconds!
💡 Key Tactics
Use predictive analytics to identify agents likely to move.
Apply this tactic when planning recruitment outreach to target agents who are statistically more likely to switch brokerages. (18:00)
Leverage data insights to enhance agent retention.
Use data to recognize and reward top performers, reinforcing their value within the brokerage. (24:00)
💬 Quotable Insights
"The agent has so much leverage. It's great for agents to understand that."
"Recruiting can be a really good hedge against the slow market."
Full Description
Sean Soderstrom, Co-Founder and CEO of Courted.io talks about his background and describes his career shift. Sean discusses the importance of technology and sophisticated tools to support all the processes and data that are available to agents now. Sean also discuss how A/i and tools are helping agents to be connected with each other easily. Last, Sean emphasized the role of having a system that gathers all the data in one place.
If you’d prefer to watch this interview, click here to view on YouTube!
Book a demo with Courted here.
This episode is brought to you by Real Geeks and Virtual Staging AI.
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Courted.io
tool • Recommended as a platform for recruiting and retaining real estate agents using predictive analytics.