Gemma Leggett
Why Real Estate Agents Need To Post Their Videos On YouTube • Gemma Leggett
Episode Summary
In this episode, Gemma Leggett shares her journey from door knocking to leveraging YouTube for real estate success. She emphasizes the importance of creating engaging, evergreen content and maintaining strong client relationships through personalized interactions. Gemma also discusses strategies for defending commission rates and using social media to enhance client engagement.
🎯 Key Timestamps
How to generate leads through YouTube
Create engaging, evergreen content that answers common client questions and showcases your personality.
Standing out in a saturated market
Be authentic and use humor to connect with your audience, ensuring your content reflects your personality.
Maintaining client relationships post-sale
Use social media to engage with clients regularly and send personalized messages or videos for special occasions.
🎬 Clip-Worthy Moments
"Ask clients why they chose you to reinforce their decision and strengthen your relationship."
Hook: Want to close more deals? Here's a simple question to ask at every listing appointment.
"I may not be the right agent for you, and that's okay."
Hook: Why being selective with clients can actually boost your business.
💡 Key Tactics
Use YouTube to post evergreen content that answers common client questions.
Create videos that address frequent inquiries from clients to attract and educate potential leads. (08:00)
Send personalized video messages for client birthdays.
Record a short, personalized video to wish clients a happy birthday, making them feel valued. (52:00)
💬 Quotable Insights
"If you think you're going to do one video and become a rock star, that's not happening."
"YouTube lives forever; it's not disposable like other social media."
Full Description
Gemma Leggett with RE/MAX in Toronto talks about the challenges of changing careers and her transition from film industry to real estate. Gemma also discusses the challenges she had coming from Paris to Toronto and trying to fit in Canada’s real estate industry. Gemma discusses Youtube videos, and the importance of everyone being genuine. Last, Gemma talks about the power behind asking your clients why they chose you to work with.
If you’d prefer to watch this interview, click here to view on YouTube!
Gemma Leggett can be reached at 416-824-7475 and gemma@gemmaleggett.ca.
This episode is brought to you by Real Geeks and Virtual Staging AI.
Share This Episode
Send this episode to an agent who needs it
Topics Covered
Problems Addressed
Best For
Resources Mentioned
Real Geeks
tool • Recommended as a technology partner for real estate agents to generate more business.
Virtual Staging AI
tool • Suggested for affordable and fast virtual staging solutions.