Ben Lalez
Starting Small, Growing Big: Real Estate Marketing on Social • Better Your Business With Ben • Ben Lalez
Episode Summary
In this episode, Ben Lalez discusses the transformative power of AI in real estate, focusing on how tools like ChatGPT can enhance agent training and transaction efficiency. He shares practical tactics for role-playing listing presentations and analyzing transaction documents, emphasizing the importance of continuous learning and adaptation in a competitive market.
🎯 Key Timestamps
Defending commission rates during listing presentations
Use ChatGPT to role-play commission objections and refine objection handling skills.
Time-consuming document review during transactions
Upload documents to ChatGPT to quickly identify key information like rental restrictions and special assessments.
🎬 Clip-Worthy Moments
"Hey, chat GPT, I have a list of presentation or I want to prepare for a list of presentation. Can you pretend you are the most disgruntled home seller in the world and really press me on my commission amount?"
Hook: Want to master your listing presentations? Here's how AI can help.
💡 Key Tactics
Role-play listing presentations with ChatGPT to handle common objections.
Use before listing appointments to refine objection handling skills. (05:04)
Upload transaction documents to ChatGPT for quick analysis.
Use during the contract phase to save time on document review. (18:22)
💬 Quotable Insights
"We're not a real estate company; we're an agent training company."
Full Description
Welcome to our series Better Your Business With Ben.
In this episode Ben Lalez and DJ discuss social media strategy for real estate agents sharing tips on how to get started with video and podcast content. Ben also talks about his personal social media journey and the correlation between video content and sales growth. Next, Ben shares content creation tips focusing on finding your brand and target audience. Bel also discusses unexpected benefits of social media like recruiting opportunities and building professional networks. Last, Ben shares practical advice for beginners emphasizing on the importance of starting small and improving over time but being consistent.
If you’d prefer to watch this interview, click here to view on YouTube!
Ben Lalez can be reached at 312.789.4054 and ben.lalez@compass.com.
This episode is brought to you by Real Geeks and Courted.io.
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Resources Mentioned
ChatGPT
tool • Recommended for role-playing and document analysis to improve efficiency and skills.