Randy Baruh
How Authentic Branding Resulted In 300k TikTok Followers • Randy Baruh
Episode Summary
In this episode, Randy Baruh shares his journey from theater director to top real estate producer, emphasizing the power of authentic branding and social media marketing. He discusses how creative storytelling and strategic use of platforms like TikTok can elevate a real estate career, offering insights into transitioning from rentals to luxury sales. Randy also highlights the importance of mindset and delegation in achieving long-term success.
🎯 Key Timestamps
How to effectively use social media for real estate branding
Leverage creative storytelling and authentic content to engage a wide audience and build a strong personal brand.
Generating leads through social media platforms
Use TikTok and Instagram to showcase high-end properties and attract a global audience, leading to increased referrals and brand recognition.
Overcoming the ups and downs of a real estate career
Adopt a mindset of abundance, focus on helping others, and delegate tasks to improve productivity and maintain motivation.
🎬 Clip-Worthy Moments
"Hey, you want to see what a 50 million dollar New York City apartment looks like? Let's go."
Hook: Curious about luxury real estate? Here's how to captivate your audience with a simple question.
"I use them as marketing tools. And the marketing helps me get more people to follow me, helps me in my lead generation."
Hook: Think social media is just for leads? Here's why it's a powerful marketing tool.
💡 Key Tactics
Use TikTok to showcase luxury properties
Create engaging videos that highlight unique aspects of high-value listings to attract a global audience. (32:27)
Incorporate storytelling in marketing
Develop creative narratives around properties and personal brand to connect emotionally with potential clients. (27:10)
💬 Quotable Insights
"With real estate, you get as much out of it as you put into it."
"If you build it, they will come. Lean into social media to show your authentic self."
Full Description
Randy Baruh as a New York City real estate professional shares his unique experience in the field of real estate and how he transitioned from the theatre to a career in real estate. Randy explains the importance of social media in reaching people without being in touch with them. Next, Randy discusses how important it is to be authentic and have fun as a real agent. Randy also talks about working with a team who makes magic happen. Last, he explains why you shouldn’t look at social medial as a lead generation but as a marketing tool.
If you’d prefer to watch this interview, click here to view on YouTube!
Randy Baruh can be reached at rbaruh@corcoran.com and (917) 806-5175.
This episode is brought to you by Real Geeks.
Share This Episode
Send this episode to an agent who needs it
Topics Covered
Problems Addressed
Best For
Resources Mentioned
Real Geeks
tool • Recommended as a comprehensive sales and marketing solution for real estate agents.