Tim Burrell
Using AI to Assist With Negotiation • Tim Burrell
Episode Summary
In this episode, Tim Burrell shares how real estate agents can leverage AI to enhance their negotiation skills. From building rapport with clients to handling conflicts, Tim provides actionable insights and strategies to use AI effectively in real estate transactions. Listeners will learn about prompt engineering, real-time negotiation coaching, and the importance of empathy in successful negotiations.
🎯 Key Timestamps
Establishing rapport and trust in negotiations
Use AI to gather information about the other party to find commonalities and build rapport.
Handling conflict during negotiations
Utilize AI to analyze interactions and flag potential conflicts, allowing for timely interventions.
Identifying potential recruits for real estate teams
Use AI tools like courted.io to identify agents likely to switch brokerages.
🎬 Clip-Worthy Moments
"Find out something which you've got in common. Establish some sort of rapport, get some kind of relationship going and then work on solving the problem."
Hook: Want to win more negotiations? Start by finding common ground.
"AI will give you some feedback in terms of should you do this or should you not do this."
Hook: How AI can guide your negotiation decisions in real-time.
💡 Key Tactics
Use AI to gather background information on negotiation counterparts.
Before entering negotiations, use AI to find commonalities and establish rapport. (10:00)
Employ AI for real-time feedback during negotiations.
Use AI tools to monitor the tone and direction of negotiations and adjust strategies accordingly. (37:00)
💬 Quotable Insights
"Negotiating is not just about one item. It has a huge breadth that you can utilize all kinds of different factors to succeed."
"AI can be a powerful tool in understanding and building rapport with clients and negotiating effectively."
Full Description
Tim Burrell shares the best and worst advice he’s received in real estate, emphasizing authenticity, empathy, and the value of working with the right clients. Tim discusses how cultivating rapport and trust can lead to more successful negotiations, and learn practical strategies for leveraging artificial intelligence to gain an edge in real estate deals. Tim also discusses collaborative negotiating and why trust and information-sharing are vital, and how empathy leads to better negotiation outcomes.
Check out D.J.’s Listing Reviewer here.
If you’d prefer to watch this interview, click here to view on YouTube!
Tim Burrell can be reached at (919) 812-5111.
This episode is brought to you by Real Geeks and Courted.io.
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Resources Mentioned
The AI Negotiator
book • Tim Burrell's book on using AI to dominate real estate deals.
courted.io
tool • AI-powered recruiting and retention tool for real estate agents.