Sarah Maslowski
Why Agents Need To Be Posting On YouTube • Sarah Maslowski
Episode Summary
In this episode, Sarah Stone shares her journey of building a successful real estate business in a new market, emphasizing the importance of networking and relationships. She discusses strategies for overcoming current market challenges, such as low inventory and high competition, and highlights the role of social media in maintaining brand awareness. Listeners will gain actionable insights into lead generation, client management, and standing out in competitive offer situations.
🎯 Key Timestamps
Low inventory and high competition in the real estate market
Focus on building relationships with other agents and look for off-market opportunities.
Staying top of mind with past clients
Consistently engage with clients through social media, emails, and postcards.
Generating leads in a new market
Develop relationships with estate attorneys and leverage past connections.
🎬 Clip-Worthy Moments
"The value of relationships in real estate cannot be overstated. Targeting estate attorneys can be a game-changer."
Hook: Looking for a unique way to generate leads? Here's a strategy you might not have considered.
"In this competitive market, knowing the players and having relationships can give you the edge."
Hook: Want to win in a competitive real estate market? Here's the secret.
💡 Key Tactics
Develop relationships with estate attorneys for consistent lead flow.
Approach estate attorneys to handle real estate transactions for estates. (23:00)
Use social media to maintain brand awareness.
Regularly post content to stay top of mind with your network. (51:00)
Compliment sellers on their home improvements in offers.
Include specific compliments in offer letters to appeal to sellers' emotional connections. (38:00)
💬 Quotable Insights
"Being a good salesperson is being a good salesperson, no matter the market."
"You never know when a relationship will become important in real estate."
Full Description
Sarah Maslowski talks about her journey into real estate and her transition from from teaching to becoming a successful real estate agent in the Atlanta metro area. Sara describes how she uses YouTube to create valuable content for people moving to the Atlanta area, generating leads and building trust. Next, Sarah discusses the importance of creating evergreen, informative videos that answer potential clients’ questions about relocating to a new area. Sarah also shares strategies for creating consistent, authentic video content without getting caught up in perfect production quality.
If you’d prefer to watch this interview, click here to view on YouTube!
Sarah Maslowski can be reached at hello@keypointhomesgroup.com and +1(470) 577-6472.
This episode is brought to you by Real Geeks and Courted.io.
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