Lou Adler
Why Working For Developers Is The Way • Lou Adler
Episode Summary
In this episode, Louise Phillips Forbes shares her journey from dancer to top real estate producer, emphasizing the importance of authenticity, relationship-building, and being of service. She offers insights into navigating down markets, building a successful team, and the power of giving back to the community. Her approach to real estate is both data-driven and deeply personal, making her a standout leader in the industry.
🎯 Key Timestamps
Navigating a down market
Focus on being of service and sharing knowledge with competitors to build long-term relationships.
Maintaining authenticity in business
Embrace your unique style and background to connect with clients on a personal level.
Building and managing a real estate team
Hire for chemistry and complementary skills, and use personality tests to ensure team fit.
🎬 Clip-Worthy Moments
"If I operated from being of service at all times, what goes around comes around."
Hook: Discover the secret to thriving in any market condition.
"Embrace who you are today and who you will become every day."
Hook: Why being yourself is your greatest asset in real estate.
💡 Key Tactics
Use personality tests for team building
When hiring new team members, use personality assessments to ensure they complement existing team dynamics. (35:00)
Focus on data-driven storytelling
When presenting to clients, use data to tell a compelling story about the market. (12:00)
💬 Quotable Insights
"It's not the business of brick and mortar. It's really the business of people."
"In giving, we receive so much."
Full Description
In this episode Lou Adler talks about current state of New York Real Estate Market. Lou talks about building and scaling a brokerage and how Real New York grew from a small team to 150 agents by providing unique opportunities and support. Next, Lou talks about the importance of putting relationships first and building long-term connections with developers, landlords, and tenants. Lou also discusses the potential impact of AI tools like ChatGPT and how real estate professionals can leverage them. Last, Lou shares strategies for recruiting, supporting, and developing agents.
If you’d prefer to watch this interview, click here to view on YouTube!
Lou Adler can be reached at (718) 877-5979 and Louis@realnyproperties.com.
This episode is brought to you by Real Geeks and Courted.io.
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