Lisa K. Lippman
How A Top NYC Agent Started In Luxury • Lisa K. Lippman
Episode Summary
In this episode, Lisa Troyano Ascolese shares her journey from corporate America to becoming a successful broker owner who tripled her brokerage's production. She discusses the importance of agent development, the current market challenges, and the need for transparency in commission structures. Lisa also emphasizes the power of social media and video marketing in creating a standout personal brand in a competitive market.
🎯 Key Timestamps
Low inventory and high interest rates
Focus on developing relationships with attorneys and retirement communities to find clients who need to move.
Standing out in a crowded market
Utilize social media and video marketing to create a unique personal brand.
Understanding and justifying commission structures
Be transparent with clients about commission structures and explain the value provided.
🎬 Clip-Worthy Moments
"If we just see a five, if we just see five, nine, nine, nine, nine, nine, nine, like just a five, I think we would have like a wild spring."
Hook: Could a small drop in interest rates ignite the real estate market?
"Find a way that you can create a platform for yourself where you stand out because like I said earlier, we have a thousand eleven REALTORS that identify with Hoboken as a pro, that's insane."
Hook: How do you stand out in a market with over a thousand competitors?
💡 Key Tactics
Develop relationships with attorneys and retirement communities.
To find clients who are likely to need to move due to life changes. (20:18)
Use video marketing to enhance personal branding.
Create engaging and authentic content to connect with potential clients. (24:38)
💬 Quotable Insights
"You're never safe when you work for someone else."
"Transparency in commission structures builds trust with clients."
Full Description
Lisa K. Lippman talks about her transition from being a lawyer to becoming a top real estate agent in New York City. Lisa shares insights into working in the high-end real estate market, including how to approach luxury listings and clients. Lisa also shares strategies for effective client communication, presenting offers, and maintaining a professional image. Last, Lisa discusses the significance of contributing to charitable causes and maintaining long-term relationships with clients through thoughtful gestures.
If you’d prefer to watch this interview, click here to view on YouTube!
Lisa K. Lippman can be reached at llippman@bhsusa.com and 212-588-5606
This episode is brought to you by Real Geeks and Courted.io.
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