Mary-Lou Dingman
Open House Secrets Of Top 1% Agents • Mary-Lou Dingman
Episode Summary
Mary Lou Dingman shares her expertise on maximizing open house opportunities for real estate agents. She emphasizes the importance of asking for appointments during open houses, utilizing virtual open houses for greater exposure, and actively generating leads through strategic MLS searches. Her insights provide actionable tactics for both new and aspiring top producers to enhance their client acquisition strategies.
🎯 Key Timestamps
Not actively lead generating for open houses
Set up searches in MLS for your brokerage and develop relationships with agents to offer help with open houses.
Not asking for the appointment at the open house
Use a script to inform visitors you'll ask for an appointment after the tour, making the ask easier.
Not incorporating virtual open houses
Conduct virtual open houses to increase exposure and reach potential buyers who cannot attend in person.
🎬 Clip-Worthy Moments
"Why not ask for the appointment right when they're there?"
Hook: Stop chasing leads after they leave. Here's how to secure appointments on the spot.
"Virtual open houses can be your secret weapon."
Hook: Think open houses are just for weekends? Think again.
💡 Key Tactics
Set up MLS searches for open house opportunities
To find listings where you can offer to host open houses, especially if you don't have your own listings. (10:00)
Ask for appointments during open houses
Use a specific script to set up meetings with potential clients while they're still at the open house. (19:00)
Conduct virtual open houses
To increase visibility and reach a wider audience, even if the property is under contract. (14:00)
💬 Quotable Insights
"There are people that I am meant to help, and all I have to do is my part to find them."
"Ask and you shall receive; don't be afraid to ask for appointments."
Full Description
This episode is the second session of our “How To Find Inventory In 2025: The Blueprint to Become A Top Agent In 2025” Mary-Lou Dingman shares top open house strategies and the 10 most common agent mistakes. She covers how open houses can generate leads, the value of coaching and script practice, and the importance of networking with neighbors, agents, and potential clients. Last, Mary-Lou shares her systematic approach to marketing open houses, including virtual tours, door knocking, and follow-up strategies.
If you’d prefer to watch this interview, click here to view on YouTube!
Mary-Lou Dingman can be reached at 919-796-7512 and mld@tlrnation.com
This episode is brought to you by Real Geeks and Courted.io.
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tool • AI tool for recruiting and retention in real estate.