Brandon Green
Financial Strategies For Real Estate Agents • Brandon Green
Episode Summary
In this episode, Brandon Doyle discusses how he integrates his passion for smart home technology into his real estate practice, attracting tech-savvy clients and establishing himself as an expert. He shares his strategies for content creation and client engagement, emphasizing the importance of consistency and personalization in maintaining client relationships. The episode offers actionable insights for REALTORS looking to differentiate themselves and leverage technology in their business.
🎯 Key Timestamps
How to leverage personal interests to grow a real estate business
Brandon uses his passion for smart home technology to create content that attracts tech-savvy clients, positioning himself as an expert in both real estate and technology.
Generating leads through content marketing
Brandon creates hyper-local video content focused on specific buyer questions, which helps in attracting high-intent buyers.
Maintaining client relationships over long periods
Brandon uses a multi-pronged approach including newsletters, social media, and client events to stay top of mind with past clients.
🎬 Clip-Worthy Moments
"I've been telling people about this for eight years and no one's doing it."
Hook: Why aren't more agents using this simple strategy?
"There's no worse feeling than driving down the road and seeing a listing sign for one of your past clients."
Hook: Avoid this common REALTOR nightmare.
💡 Key Tactics
Create hyper-local video content
Focus on specific questions potential buyers have about neighborhoods and schools. (16:00)
Host client events to maintain relationships
Use events as an excuse to reach out and engage with clients regularly. (40:00)
💬 Quotable Insights
"Integrating personal passions into your business can attract a niche audience and establish you as an expert."
"Consistent content creation and client engagement are key to maintaining a strong market presence."
Full Description
Brandon Green discussed the importance of treating a real estate business like a business and understanding financial health. Brandon discussed tax strategies and challenges and explored common tax pitfalls for real estate professionals. Next, Brandon shared insights on using real estate as an investment vehicle, including the pros and cons of residential and commercial property investments. Brandon also talked about Alchemy of Money Services and the services they offer. Brandon also discussed personal financial growth and professional development emphasizing the importance of financial planning, understanding business metrics, and creating a strategic approach to growing a real estate business.
If you’d prefer to watch this interview, click here to view on YouTube!
Brandon Green can be reached here.
This episode is brought to you by Real Geeks and Courted.io.
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Real Geeks
tool • Recommended as a comprehensive CRM and marketing tool for real estate agents.
Chat GPT
tool • Used for generating content ideas and repurposing existing content.