Shawn Kunkler
Three Traps Real Estate Agents Must Avoid • Shawn Kunkler
Episode Summary
In this episode, Shawn Kunkler shares insights on avoiding common traps in real estate by having a clear business plan, building consistent systems, and maintaining focus. He emphasizes the importance of learning from successful agents and implementing structured strategies to stabilize and grow your business.
🎯 Key Timestamps
Agents lack a clear business plan and direction.
Develop a concise one-page business plan and review it weekly to ensure alignment with goals.
Inconsistent lead generation efforts leading to business fluctuations.
Implement consistent systems for lead generation and follow-up to maintain a steady pipeline.
Agents get distracted by new strategies and lose focus.
Use 'blinders' to stay focused on proven strategies and avoid distractions.
🎬 Clip-Worthy Moments
"If you have no plan, that is your plan."
Hook: Are you just winging it in your real estate business?
"The blinders are to keep the horse from getting distracted."
Hook: Want to know the secret to staying focused in real estate?
💡 Key Tactics
Develop a one-page business plan.
Create a concise plan that can be reviewed weekly to ensure alignment with business goals. (30:00)
Implement consistent follow-up systems.
Follow up with leads more than once to increase conversion rates. (39:00)
Use 'blinders' to maintain focus.
Avoid distractions by focusing on proven strategies and ignoring shiny new tactics. (50:00)
💬 Quotable Insights
"Surround yourself with highly successful people and ask them what they specifically did at that specific threshold."
"Consider the source when receiving advice; not all advice is worth taking."
Full Description
Shawn Kunkler talks about the transition from luxury athletic clubs to real estate in San Francisco. Shawn talks about his “The Realtor180 Podcast”, its purpose, motivation, and insights gained from interviewing top producers. Shawn shares strategies for real estate agents and explains the concepts of “tourist,” “racehorse,” and “ping pong” in managing a real estate business. Shawn also talks about systems, processes, and consistent follow-up and the importance of maintaining discipline and focus in real estate. Next, Shawn talks about staying motivated, overcoming distractions, and creating a positive approach to business challenges.
Please check out Shawn’s “The Realtor180 Podcast” here.
If you’d prefer to watch this interview, click here to view on YouTube!
Shawn Kunkler can be reached at shawn@homewardassociates.com and 415.857.4188.
This episode is brought to you by Real Geeks and Courted.io.
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