The Agent Wheel
Live Coaching Session With Brent Scott & Kiki Parmar • The Agent Wheel
Episode Summary
Diana Sutherlin shares her journey from sales training to becoming a top 1% real estate producer, emphasizing the importance of deep client connections and authenticity. She offers insights into working with developers, navigating market challenges, and the critical role of listening in sales. Her approach combines sales skills with a passion for design, making her a standout in the New Jersey real estate market.
🎯 Key Timestamps
Understanding client motivations and fears
Focus on listening and asking the right questions to understand their motivations and fears.
Handling high interest rates and low inventory
Collaborate with loan officers for creative financing solutions like 2-1 buy downs.
🎬 Clip-Worthy Moments
"I studied an acting technique that forces you to focus on the other person, to listen to the other person, to react to them, hyper-focused."
Hook: Want to know the secret to connecting with clients? It's all about listening.
💡 Key Tactics
Conduct open houses as mini buyer consultations.
Use open houses to engage visitors by asking questions and understanding their needs. (17:00)
Leverage your team for knowledge gaps.
When unsure, consult with your team to provide clients with accurate and complete information. (24:00)
💬 Quotable Insights
"People want to work with who they connect with. You don't have to sit there and go, I sold X amount last year. That's not what does it."
Full Description
This episode is the a session of our “How To Break Into Luxury: The Blueprint to Become a Top Agent Seminar” with Brent Scott who coached live an agent. Brent uses the concept of the 12-week year and The Agent Wheel as a tool to coach Kiki Parmar.
You can download the Agent Wheel here.
If you’d prefer to watch this interview, click here to view on YouTube!
Get your seat to our April Seminar “How To Find Inventory In 2025: The Blueprint to Become a Top Agent Seminar” on April 29th for free using the promo code ‘Podcast’ here.
This episode is brought to you by Real Geeks and Courted.io.
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