Rachel Adams Lee
How To Beat Facebook & Instagram Algorithm For More Real Estate Leads • Rachel Adams Lee
Episode Summary
In this episode, Rachel Adams Lee shares her journey from knocking on doors to becoming a top 1000 agent in the US, leveraging social media to generate 131 referrals in a year. She discusses her 80/20 social media strategy, the importance of personal branding, and offers actionable tactics for real estate agents to boost their online presence and lead generation.
🎯 Key Timestamps
Generating referrals through social media
Rachel shares her strategy of using social media to generate 131 referrals in a year by focusing on value-driven content and personal engagement.
Making social media profiles engaging
Rachel advises an 80/20 rule where 80% of content is personal and 20% is real estate-related to keep followers engaged.
Consistent content creation
Rachel discusses using systems like time blocking and leveraging tools like Canva for creating engaging social media content.
🎬 Clip-Worthy Moments
"I sold 39 homes in my first year by knocking 200 doors a week and doing three open houses every week."
Hook: Want to know how to sell 39 homes in your first year?
"People might find you because you're in real estate, but they stick around because of who you are and how you make them feel."
Hook: The secret to keeping clients engaged isn't what you think.
💡 Key Tactics
Use the 80/20 rule for social media content.
80% of your posts should be personal, 20% should be real estate-related. (00:10:00)
Implement the rule of 555 for social media engagement.
Comment on five people's posts with five words or more before posting your content. (00:35:00)
Utilize trending audio in reels.
This increases the chances of your content being pushed by the algorithm. (00:30:00)
💬 Quotable Insights
"Your social media is your website."
"Lead with the relationship, then talk business."
Full Description
Rachel Adams Lee talks about social media strategies for real estate agents and the importance of creating valuable, shareable content. Rachel discusses lead generation techniques like open houses and building relationships through personal interactions. Next Rachel also talks about market challenges and adaptability and dealing with low inventory and high interest rates. Last, Rachel talks about content creation and personal branding and creating authentic, engaging social media presence.
If you’d prefer to watch this interview, click here to view on YouTube!
Rachel Adams Lee can be reached at 916-226-1601 and info@racheladamsleegroup.com.
This episode is brought to you by Real Geeks and Courted.io.
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Topics Covered
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Resources Mentioned
Rachel's Freebies
website • Provides 20 free hooks to use in social media content.
Canva
tool • Used for creating engaging social media graphics.
Weekly Reels System
course • A service that provides ready-to-post real estate reels.