Zach Geisendorfer
How To Have Mega Open Houses • Zach Geisendorfer
Episode Summary
Zach Geisendorfer shares his mega open house strategy that turns a traditional open house into a lead-generating machine. By using extensive signage, engaging scripts, and a rigorous follow-up system, agents can significantly increase their lead conversion rates and boost their sales.
🎯 Key Timestamps
Open houses not generating enough leads
Implement a mega open house strategy with extensive signage, neighbor outreach, and a structured follow-up plan.
Difficulty in converting open house visitors into clients
Use a specific script to engage visitors, provide value first, and ask for a favor to ensure follow-up.
Inefficient use of CRM and tech tools
Utilize a CRM like Lofty for tracking leads and implement a structured follow-up system with 21 touches in 7 days.
🎬 Clip-Worthy Moments
"The reason open houses don't work is because you're not hosting open houses; you're just hanging out in the house on a Saturday afternoon."
Hook: Think open houses don't work? Think again!
"I just asked one favor though. Can you meet me by the kitchen counter before you leave?"
Hook: Here's the script that turns open house visitors into clients.
💡 Key Tactics
Call neighbors around the open house to inform them and invite them.
Start on Wednesday before a weekend open house. (19:00)
Use a follow-up system with 21 touches in 7 days.
After the open house to ensure engagement and conversion. (50:00)
💬 Quotable Insights
"The work works as long as you work the work."
"An impressive agent is focused on selling the house, not just collecting leads."
Full Description
Zach Geisendorfer talks about open house strategies and details his comprehensive approach to hosting open houses. Zach discusses cold calling and prospecting and emphasizes the importance of making consistent calls. Next, Zach talks about Fam Camp Training Program and waht it offers to the participants. Last Zach discusses building a successful real estate business and also social media and marketing.
If you’d prefer to watch this interview, click here to view on YouTube!
Zach Geisendorfer can be reached at +1(760) 205-0719 and zach@famrealtygroup.com.
This episode is brought to you by Real Geeks and Courted.io.
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Topics Covered
Problems Addressed
Best For
Resources Mentioned
Lofty CRM
tool • Used for managing leads and follow-up after open houses.
Fello
tool • For sending market reports to potential sellers.