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2025-02-21⏱️ 0:45:11Analyzed

Luke Jorwic

Why Top Real Estate Agents Tell Client NOT To Buy/Sell β€’ Luke Jorwic

Top ProducerJameson Sotheby's InternationalπŸ“ Chicago, IllinoisTop 1% producer
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Episode Summary

In this episode, Luke Jorwick shares his journey as a top 1% real estate producer, emphasizing the importance of authentic client relationships and personalized service. He discusses the challenges millennials face in the housing market and offers strategies for agents to effectively guide clients through buying decisions. Luke's approach focuses on honesty, data-driven advice, and the long-term benefits of homeownership.

🎯 Key Timestamps

12:00

Difficulty in self-promotion and marketing

Focus on authentic client relationships and word-of-mouth referrals rather than traditional marketing tactics.

26:00

Millennials delaying home purchases

Educate millennials on the long-term benefits of homeownership and provide data-driven advice.

18:00

Clients wanting to buy unsuitable properties

Guide clients towards properties that align with their long-term goals and financial stability.

🎬 Clip-Worthy Moments

contrarian take18:30 - 19:15
"I love when I find it's not to buy this. It saves us all time."

Hook: Why telling clients not to buy might be your best sales strategy.

tactical specificity26:30 - 27:15
"If you buy something that's good value, the check's all the boxes, and you don't put yourself in a position to have to sell, you're not going to lose money."

Hook: The key to making smart real estate investments.

πŸ’‘ Key Tactics

β€’

Focus on authentic client relationships over aggressive marketing.

Build trust and long-term relationships by being honest and providing value. (12:00)

β€’

Educate clients on the long-term benefits of homeownership.

Use data to help millennials understand the value of buying sooner rather than later. (26:00)

πŸ’¬ Quotable Insights

"Success in real estate is about having your clients' backs and guiding them with honesty."
"The more you focus on your clients, the more successful you'll be."

Full Description

Luke Jorwic talks about his background and early career in real estate. Luke discusses millennial homebuyers, their needs and agent adaptation to meet these needs. Luke also talks about client relationships, networking and the importance of building professional relationships.

If you’d prefer to watch this interview, click here to view on YouTube! 

Get your seat to our February Seminar β€œGear Up For the Spring Market” on February 25th for free using the promo code β€˜Podcast’ here.

Luke Jorwic can be reached at 630.247.9591 and ljorwic@jamesonsir.com.

This episode is brought to you by Real Geeks and Courted.io.

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Topics Covered

Challenges in real estate marketingImportance of authenticity in client relationshipsMillennials in the housing marketBalancing personal investment with client serviceStaying in touch with past clients

Resources Mentioned

Real Geeks

tool β€’ Recommended as a technology partner for real estate agents to generate more business.

courted.io

tool β€’ AI-powered tool for recruiting and retaining real estate agents.