Chris Linsell
Is Commission Pressure Real? • Unpopular Real Estate Opinions • Chris Linsell
Episode Summary
In this episode, Chris Linsell discusses the importance of adapting marketing strategies to the current real estate market by focusing on niche expertise and hyper-segmented prospecting. He emphasizes the shift from evidence of action to evidence of expertise, and the value of saving clients' time over cost savings. These insights are crucial for agents looking to thrive in a tighter market.
🎯 Key Timestamps
Traditional marketing strategies like spam blasting postcards are ineffective in the current market.
Shift from evidence of action to evidence of expertise by demonstrating specific knowledge and skills relevant to the target audience.
Agents are not adapting their strategies to the changing market conditions.
Adopt a more targeted approach by hyper-segmenting prospects and focusing on niche markets.
Clients value time efficiency over cost savings in unpredictable markets.
Highlight your ability to save clients time by demonstrating knowledge of processes and timelines.
🎬 Clip-Worthy Moments
"Shift from an evidence of action to an evidence of expertise."
Hook: Are you still marketing like it's 2021? Here's why you need to change your strategy now.
💡 Key Tactics
Hyper-segment your prospect list by their specific needs.
Instead of broad marketing, focus on targeting specific audiences with tailored messages. (17:00)
Demonstrate time-saving expertise to clients.
Highlight your ability to efficiently navigate the buying/selling process to attract high-net-worth clients. (22:10)
💬 Quotable Insights
"The agents who will succeed are those who pivot from being opportunity vacuum cleaners to samurai swords."
Full Description
Welcome to our monthly feature Unpopular Real Estate Opinions with Chris Linsell.
In this episode, Chris and DJ discuss commissions and commission pressure in the real estate industry. Chris talks about the impact of the Clear Cooperation Policy on commissions and the potential exodus of low-performing real estate agents due to commission compression. Chris also discusses the opportunities for high-performing and mid-market real estate agents. Last, Chris talks about the increasing age of first-time homebuyers and the implications for real estate agents.
Please check Chris’ profile on LinkedIn.
If you’d prefer to watch this interview, click here to view on YouTube!
This episode is brought to you by Real Geeks and Courted.io.
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