Cassidy Ecklund
How To Crush The Competition With Title Knowledge • Cassidy Ecklund
Episode Summary
Cassidy Ecklund shares her journey from working in title to becoming a top-performing real estate agent. She discusses how her title knowledge gives her an edge in transactions and offers practical advice on lead generation through local partnerships and creative marketing. Cassidy emphasizes the importance of building strong client relationships and anticipating transaction challenges.
🎯 Key Timestamps
Generating leads in a small market
Utilize local business partnerships and creative social media marketing to generate leads.
Converting leads into clients
Engage with potential clients through personalized follow-ups and leveraging title knowledge to build trust.
Understanding transaction pitfalls
Use title experience to anticipate and mitigate transaction issues before they arise.
🎬 Clip-Worthy Moments
"I did a photo shoot with my children showing them a little plastic playhouse... and got a lot of feedback."
Hook: Want a unique way to stand out as a REALTOR?
💡 Key Tactics
Partner with local businesses to distribute marketing materials.
Drop off business cards or small gifts at local stores to reach potential clients. (19:00)
Use title knowledge to guide clients through potential transaction issues.
Anticipate and address issues like easements and capital gains to reassure clients. (24:00)
💬 Quotable Insights
"Treat everybody like they're your grandma."
"Think out of the box and try to find things that most agents don't typically do."
Full Description
Cassidy Ecklund talks about her background and her transition from a title agent to real estate agent. Cassidy also talks about her first year as an agent and her performance. Cassidy also talks about her unique marketing strategies that help her build her business and relationships. Last Cassidy talks about her goals and future plans in growing her business.
If you’d prefer to watch this interview, click here to view on YouTube!
Cassidy Ecklund can be reached at (715) 560-2955.
This episode is brought to you by Real Geeks and Courted.io.
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tool • Technology partner for lead generation and CRM.
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tool • AI-powered recruiting and retention tool for brokerages.