Lou Eytalis
Meet The Agent Who Is Taking On N.A.R. • Lou Eytalis
Episode Summary
In this episode, Louise Phillips Forbes shares her journey from dancer to top real estate producer, emphasizing the importance of authenticity, relationship-building, and being of service. She offers insights into navigating down markets, building a successful team, and the power of giving back to the community. Her approach to real estate is both data-driven and deeply personal, making her a standout leader in the industry.
🎯 Key Timestamps
Navigating a down market
Focus on being of service and sharing knowledge with competitors to build long-term relationships.
Maintaining authenticity in business
Embrace your unique style and background to connect with clients on a personal level.
Building and managing a real estate team
Hire for chemistry and complementary skills, and use personality tests to ensure team fit.
🎬 Clip-Worthy Moments
"If I operated from being of service at all times, what goes around comes around."
Hook: Discover the secret to thriving in any market condition.
"Embrace who you are today and who you will become every day."
Hook: Why being yourself is your greatest asset in real estate.
💡 Key Tactics
Use personality tests for team building
When hiring new team members, use personality assessments to ensure they complement existing team dynamics. (35:00)
Focus on data-driven storytelling
When presenting to clients, use data to tell a compelling story about the market. (12:00)
💬 Quotable Insights
"It's not the business of brick and mortar. It's really the business of people."
"In giving, we receive so much."
Full Description
Lou Eytalis talks about her journey into real estate and how she built her brokerage. Lou discusses her issues and concerns with the National Association of Realtors (NAR), including their overreach of authority, mandatory membership requirements, and the recent lawsuit settlement. Lou also talks about the potential threat of technology and AI disrupting the real estate industry, and the need for agents to make themselves indispensable. Last, Lou talks about her legal actions against NAR, including filing a lawsuit in federal court and her experience with the small claims court case.
Check out Lou’s Facebook group Real Estate Reform & Fairness Initiative here.
If you’d prefer to watch this interview, click here to view on YouTube!
Lou Eytalis can be reached at 940-257-3875 and louallen76@gmail.com
This episode is brought to you by Real Geeks and Courted.io.
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