Kim Rittberg
Why Showing Up On Camera Is More Important Than Ever Post NAR Settlement • Video Boot Camp for Real Estate Professionals • Kim Rittberg
Episode Summary
In this episode, Kim Rittberg shares insights on how real estate agents can leverage video content to build their personal brand and generate leads. She provides actionable tips for overcoming the fear of being on camera and emphasizes the importance of authenticity and consistency in content creation. Kim also discusses the use of social media platforms to engage with potential clients effectively.
🎯 Key Timestamps
Agents are hesitant to be on camera due to self-consciousness
Kim suggests preparing your mindset, being authentic, and practicing to become comfortable on camera.
Agents struggle to generate leads through social media
Develop a consistent video strategy focusing on educational and entertaining content to engage and attract potential clients.
Creating video content seems time-consuming and costly
Start with simple videos using your phone, focusing on authentic and valuable content rather than high production quality.
🎬 Clip-Worthy Moments
"You can grow your business with an iPhone. Not only can you today, that's better than the other stuff."
Hook: Think you need expensive gear for great video content? Think again!
"Get out of model mode... into teacher mode. Think about who you're helping and who you're serving."
Hook: Stop worrying about how you look on camera!
💡 Key Tactics
Use a hook in the first few seconds of your video
To capture attention immediately and increase engagement. (35:46)
Batch film multiple videos at once
To save time and maintain consistency in your content strategy. (56:51)
💬 Quotable Insights
"Video is the biggest growth tactic for marketing; invest in it to grow your business."
"Your first 100 videos might be garbage, but that's how you learn and improve."
Full Description
Real Estate Video Coach & Award-winning Marketer Kim Rittberg gives tips on how to build-in video to your other professional activities. Kim also talks about how to show what’s unique about you by using video. Last, Kim talks about the importance of being a human in the age of AI.
Let Kim know specifically what you’re doing for your business this week by dropping her a line here.
If you’d prefer to watch this interview, click here to view on YouTube!
Listen to The Exit Interview with Kim Rittberg here.
This episode is brought to you by Real Geeks.
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Resources Mentioned
Ring light
tool • Recommended for improving lighting in video content.