Michelle Berman Mikel
How To Build A Presence Without Being Present in Instagram • Instagram and Prospecting • Michelle Berman Mikel
Episode Summary
In this episode, Michelle Berman Mikel shares her expertise on using Instagram as a powerful tool for real estate prospecting. She discusses common mistakes agents make, such as relying on boilerplate content, and offers a structured approach to active engagement. Listeners will learn how to build authentic connections and leverage Instagram to replace traditional cold calling methods.
🎯 Key Timestamps
REALTORS using boilerplate content that lacks personalization
Focus on creating content that reflects personal interests and builds authentic connections.
Ineffective use of Instagram for active prospecting
Implement a structured weekly engagement plan to actively connect with followers and local community members.
Cold calling feels intrusive and ineffective
Use Instagram to build relationships digitally, reducing the need for cold calls.
🎬 Clip-Worthy Moments
"Instagram literally hands that to you on a silver platter... you just created a community for yourself in your hyper local market."
Hook: Discover how Instagram can become your local community builder!
"Avoiding that feeling is literally why I developed the prospecting part of the Instagram platform the way that we do it."
Hook: Tired of cold calling? Here's a better way to prospect!
💡 Key Tactics
Use Instagram's suggested accounts feature to find local businesses and interests.
When looking to connect with local community members who share your interests. (42:00)
Implement a weekly engagement plan with specific focus areas for each day.
To ensure consistent and effective prospecting on Instagram. (23:00)
💬 Quotable Insights
"Instagram is not just a placeholder for great content; it's a platform that can actually replace a lot of the outbound prospecting."
Full Description
Welcome to our new series Instagram and Prospecting with Michelle Berman-Mikel.
In her first episode Michelle Berman-Mikel talks about building presence on Instagram without being present. Michelle talks about how to maintain a very dynamic presence in Instagram and how to balance personal presence with business presence. Michelle also shares 5 problems that come as a result of not having a targeted audience. Last, Michelle gives a real life example on how to differentiate yourself using your Instagram content.
To schedule a call with Michelle click here, Keeping it Real Pod listeners get 10% discount.
If you’d prefer to watch this interview, click here to view on YouTube!
This episode is brought to you by Real Geeks and Kaplan Real Estate.
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Topics Covered
Problems Addressed
Best For
Resources Mentioned
Beyond the Method
course • Michelle's course on Instagram prospecting for REALTORS.