Lauren Duke
How To Scale Your Real Estate Business • Lauren Duke
Episode Summary
In this episode, Lauren Duke discusses the importance of systems and operations in scaling a real estate business. She emphasizes conducting time audits to improve productivity and highlights the need for culture fit when building a team. Lauren also shares insights on the value of coaching and how agents can benefit from structured support systems.
🎯 Key Timestamps
Agents struggling to scale their business due to lack of systems
Implementing structured systems across five pillars: lead gen, operations, financials, client experience, and team support.
Agents not knowing how to effectively use their time
Conducting a time audit to identify where time is spent and reallocating it towards high-impact activities.
Agents relying solely on hiring more agents to grow their business
Focusing on culture fit and operational support rather than just increasing headcount.
🎬 Clip-Worthy Moments
"If you have a business that depends on you, you don't have a business, you have a job."
Hook: Are you running a business or just working a job?
"Almost every top agent I have on the show has a coach."
Hook: What's the secret weapon of top real estate agents?
💡 Key Tactics
Conduct a time audit
To identify where your time is being spent and optimize for productivity. (19:00)
Focus on culture fit when hiring
Ensure new team members align with your values and business goals. (27:11)
💬 Quotable Insights
"If you have a business that depends on you, you don't have a business, you have a job."
"Almost every top agent I have on the show has a coach."
Full Description
Lauren Duke talks about building and scaling a real estate team, emphasizing the importance of understanding your business needs and personal goals. Next, Lauren discusses time and skills audit and the importance of honestly assessing how you spend time and using tracking mechanisms to improve performance. Lauren also talks about hiring and team culture. Lauren discusses business systems and operations, emphasizing 5 key business pillars and the importance of integrating these systems. Last, Lauren discusses coaching and professional development.
If you’d prefer to watch this interview, click here to view on YouTube!
Lauren Duke can be reached here.
This episode is brought to you by Real Geeks and Courted.io.
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Resources Mentioned
Clockwork by Mike McAllemanns
book • Recommended for understanding how to create a business that runs without you.
Pipeline Tracker
tool • A free resource on CoreOps Collective's website to help agents track their leads and business.